As the Scottish independence referendum looms on the horizon (Sept 18th) I wanted to share with you some facts and thoughts on what a yes vote could mean for the UK. I am a Scot living in England and have therefore been bombarded with both sides of the argument and there appears to be two […]
The world’s most popular and oldest brand of jeans is in a bit of an identity crisis. Founded in 1853 Levi’s is a household name – achieving record sales of $8bn in the ’90’s and enjoying iconic moments such as Springsteen donning a pair of stone washed on the cover of Born in the USA. […]
Traffic. Pain in the morning, essential for your business. With the abundance of content on the web getting your site viewed can be a daunting prospect, but once you get your head around Pay Per Click in Google AdWords it all will be worth it. This was a hazy subject for me and recently I had […]
This will be my last World Cup post, I promise. After Germany’s dramatic late winner courtesy of the left boot of Mario Goetze it was interesting to see the reaction from the twittersphere from the brands who’ve endorsed the competition and those who fancy getting in on the action. The obvious winners were always going […]
So the World cup is over and I’m currently wiping a glassy tear from my cheek and coming to terms with 4 years of thumb twiddling (on the up side I may start talking about something other than football). But all this chat has reasoning (honestly) as the World Cup has been a fascinating chance […]
Nike have revealed that they will end their 13 year sponsorship of Man U at the end of this coming season as the investment no longer represents value for investors. However, in an industry where sackings, suspensions, defeats, and occasionally the odd bite are all common place how can you be sure of the “value” of […]
If there’s one thing we’ve learned from this World Cup it’s that Luis Suarez certainly enjoys an Italian. But how much does the Uruguayan’s rodent-like tendencies affect the brands that shell out copious amounts of cash to sponsor him? News has broken that 888poker (a brand that Suarez only became an ambassador for last month) […]
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